Psychographic group: Succeeders
Names: Benjamin and Charlotte
Where do they work/study?
Benjamin is the CEO of a finance company and Charlotte is a barrister. They both got degrees in economics and law.
What do they do in their spare time?
Visit museums and galleries, drink fine wine and go to restaurants in Central London. Benjamin plays golf and Charlotte spends time with her higher class friends
Print: What newspapers/magazines does your group read (if any)? Is this on paper or tablet?
The Guardian, Telegraph. Independent. Mostly on tablet, sometimes on printed paper if they're on their way to work,
Broadcast: What TV programmes/channels do your group watch? Radio stations? TV package? Films?
They have the full Sky package. Charlotte enjoys lifestyle channels, sky living etc. Benjamin likes news and business related channels such as Bloomberg. BBC channels and news so they remain informed, educated and also entertained i.e. The Great British Bake Off.
E-Media: What technology do they own? What websites do they visit (if any)?
iPad, Mac, iWatch, Apple products mainly. Benjamin uses the Flipboard app and LinkedIn and Charlotte uses Pinterest. They usually visit news related websites such as The Independent as they don't have time for social networks.
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