50 Cent Advert Analysis

The colour scheme of this advertisement is black and white, which prevents any distractions that a coloured version of this advert would create. This allows the target audience, young adults or possibly teenagers, to focus on the message and the purpose of the advert, which is to show that 50 Cent is also a user of the RBK products which creates some sort of appeal as many look up to 50 Cent.

The image of 50 Cent is a medium close up, by placing the image towards the left side makes it seem as if 50 cent is looking towards you making the advert seem more personal. The use of chiaroscuro highlights 50 cents features which creates a bold and determined expression.

 This theme of determination is also shown in the quote on the right side of the advert "Where I am from there is no plan B. So take advantage of today because tomorrow is not promised." The font used contrasts the slogan which is "I am what I am". It is slightly more larger, in the centre and in a Gothic font. This makes it stand out against 50 Cent's portrait and it also concludes the quote above. By using a short, memorable slogan the reader will be able to not only relate to it but also remember it as it is short, simple but snappy. Ordering the texts from the quotation, the tagline to the logo and name of the company makes it easier for the reader to know what brand it is as the user will naturally read downwards until they get to the logo. Using fingerprints as the background links to identity which also links back to the slogan of RBK.

However, this advert also has an oppositional reading as it also links back to criminality, which although is something 50 Cent has come across, many would disagree with. One may say that it is as if the advert is almost glamorising gang related crime, especially with the way 50 cent is dressed and his intimidating look. On the other hand it could also show how despite 50 Cents past may have been slightly bumpy, anyone is capable of being successful. RBK mainly seems as a promoter of individuality and this is the dominant reading, as no fingerprint is ever the same, but the advert could also have a back story towards 50 Cents experiences and criminality. It all depends on the viewers perspective.

The colour scheme of this advert is rather bold, which helps the viewer to focus onto the main image of the football player compared to the background which has a vignette effect to lower the brightness in the background. On the top left is a chiaroscuro portrait but in black and white, the portrait may be of the same man in the past and it seems as if he is looking down upon the present version of himself.The lighting used is once again chiaroscuro to highlight the players muscles to show strength and determination, this makes the player seem as if he is putting all his energy into playing which helps the viewer to relate to the situation of being in a competitive state. The angle the image is taken at shows the main focus of the advert is the shoes, which suggests that these shoes are what makes the football player a better player. 

The font used is quite informal yet bold, the writing is coming in the image slightly tilted from a small point to a larger point. This seems as if a voice is coming from the background towards you stating that "Every team needs the spark". "The spark" is much more bolder and bigger which emphasizes on the need of having that star player, and that anyone can be that star player if they buy the shoes that are being advertised.

Newspapers

• Which daily newspapers (if any) do you read?

The Guardian, Daily mail etc.

• What sections of newspapers do you turn to first, and why?

Main headlines, because they are the most important and recent.

• What sections do you never read, and why?

Showbiz, doesn't really interest me

• What kinds of stories do you usually read and why?

Personal accounts, debates on stories, and stories of whats happening at the moment

• Do you, or someone else, buy the newspaper you read?

No I read the newspapers online, if its on the train by my side I usually pick it up then. Apart from that I never read the physical version of a newspaper.

• Do you look at the online versions of any newspapers? Which newspapers? Why do you visit their website and not others?

Yes, The Guardian and the Daily Mail. I visit them out of habit as i feel they update me enough.

Television

• Approximately how many hours a week do you spend watching television?

14 hours per week

• What times of day do you usually watch television?

Evenings

• What programmes do you like best and why?

Documentaries, new tv shows, anything that is different to the usual and that is interesting.

• Do you watch alone or with others? If you watch with others, who decides what you will watch?

Sometimes alone or with family, we all decide

• Do you watch 'live' TV or on-demand/catch-up? Do you use any other devices to watch TV (such as laptop of tablet?)

I prefer catch up, and online websites that allow you to watch American TV shows as i think they are much more better

Cinema

• What films have you seen in the cinema in the last month?

Haven't been to the cinema for a few months, don't remember the last film i've watched but I hope to go soon.

What films have you seen in other places – for example, through rental, satellite film channels (free or otherwise) or through video-on-demand?

I have seen too many films to list, I watch films a lot online.

• Who else watched the films with you?

I usually watch films on my own in my free time

• Who decided what films to watch?

I decide myself as no one else around the house has much interest in films or is too busy, but sometimes my dad helps me to decide as he enjoys watching films too.

• What devices do you typically use to watch films: TV, laptop, tablet, phone etc.

Laptop or TV

Online

• How often do you access the internet?

Everyday

• Where do you access the internet?  At home, at college or school, or at work?

Home, also outside with data

• What are the main sites that you access?

Tumblr, or the bbc website to read news. imdb to find new movies to watch.

• What are the main reasons for accessing these sites – for example, for information, to make purchases, communicate with friends or for entertainment?

Communication, entertainment. Also to keep updated with whats happening around the world.

• What other activities (if any) do you do whilst accessing the internet?

Homework, reading articles

• What different devices do you use to access the internet? What is your primary device for accessing the internet?

My laptop and phone

• What social networks do you use regularly (e.g. Twitter, Instagram)? Why do you belong to these networks in particular?

Tumblr. twitter, instagram, snapchat. Tumblr is a way of expressing myself through posting content, twitter helps me connect with the rest of the world, instagram and snapchat are social networks used between everyone so they help you to connect with your friends.