Netflix: Netflix is an online website which provides TV shows, movies etc. for a subscription fee of £6 per month. Netflix can be viewed from many sources such as your TV, computer, and phone because it is available as an application. This is why I like Netflix because it makes it easier to use on the go. The main brand value that Netflix fits into is happy families. Netflix fits this brand value is because there is a variety of content that can be watched by all ages which makes Netflix a suitable and favourable option for watching shows/films as it appeals to all. I believe it made into the top 20 of cool brands because Netflix is available on demand and can be used on many devices making it easier to access while being quite affordable.
Apple: Apple is a technology company
that designs, develops and sells its own consumer electronics, computer
software and online services i.e. phones, computers, tablets, TV's and other
accessories. I believe it made it into the top 20 of the coolest brands in the
UK because of its aesthetic appeal, popularity and easy use, and with me being
an iPhone user these are the reasons for me liking the Apple brand. The brand
value I believe that Apple mainly fits into is rich, luxurious lifestyles as
Apple products are considered quite pricey for what they are, and with many of
the elite being users of Apple there is a large appeal to it.
Instagram: Instagram is a photo and video
sharing social networking application and site that allow you to edit and then
share your photos/videos. The social networking site has a large popularity
with mostly teenagers and young adults which I believe is the reason to why it
is one of the top 20 coolest brands in the UK because it is an easy way to
connect with others through posting photos. I personally use Instagram myself
and I admire it because it’s simple to use while also being interactive as
users can follow you and vice versa. This allows me to view content of friends
or content that links to my interests making it easier to discover new things.
The brand value I believe that Instagram is associated with is self-importance
and pride because it allows you to post your own content; this makes your feed
themed around you which hint at you as a person. This links to your pride and
self importance.
Youtube: Youtube is a video sharing
website which allows not only corporations but also individuals to post their
own videos and view the videos of others. I believe Youtube is popular amongst
all ages as there is so much content that can appeal to people of all ages,
which is most likely the reason why it made it to the top 20 coolest brands. It
is also interactive as you can like and comment on videos, making it a form of
social networking as videos can trend worldwide, this adds onto its appeal.
Youtube can have several brand values; such as comedy and humour, because
Youtube is known for providing amusement. It can also fit into art, culture and
history as the video sharing website has many videos that relate to these
themes including modern culture i.e. music. I admire Youtube because it’s
easy to access videos of all sorts whether it’s educational for revision
or for general amusement, and it is a simple way of connecting to the world
through videos.
Chanel: Chanel is a high fashion house that is recognized
worldwide because of its timeless designs that are still popular
today. I believe it is part of the top 20 coolest brands in the UK because
of its age, making it one of the most iconic fashion brands in the world. I
personally admire Chanel because it links to luxury which is something I adore;
one of my favourite perfumes is actually by Chanel (Chanel No.5) which makes
the brand more appealing to me. The brand value that links to Chanel is rich,
luxurious lifestyles as Chanel is quite expensive and is associated with luxury
and the rich because of its quality and authenticity.
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