Brand Values

Lush Cosmetics

1. Lush Cosmetics comes across as an eco-friendly and natural alternative to the usual cosmetic brand that many opt for. Only natural ingredients are used in their products, and these products are usually made in the back of the store by employees. The brand values of lush would be nature and the natural world and social responsibilities because they use natural ingredients only and some of their profit is always used for charitable reasons such as protecting animal rights or conservation of the environment. It could also link to the brand value of beautiful women because it is still a cosmetics brand and the whole purpose of cosmetics is to beautify yourself

2. Lush cosmetics is about using natural resources while also protecting the natural world

3. Lush cosmetics in one word: Natural

Volkswagen

1. Volkswagen comes across as a car for families and a car that has been made for the people. Volkswagen in German means "peoples car", which can support the idea of the car being made for the people. As the company is also quite old it can be linked back to reliability, although this can be tarnished because of the recent PR disaster. The brand values of Volkswagen would be happy families, as the company creates a sense of belonging as it is well known for its family cars and connecting to the people. It could also link to elite people or experts as the Germans are known for being good manufacturers as the company is decades old which supports the view of their cars being manufactured by experienced people

2. Volkswagen is about providing good quality cars to the people

3. Volkswagen in one word: Quality 

Walt Disney

1. Walt Disney comes across as a classic company in the creation of animations for mainly young children, although many would agree its animations are loved by all whether they are young or old. It has a nostalgic touch as even adults in this current day used to watch it when they were younger, and many of their products are identifiable universally. The brand values of Walt Disney is childhood, because it can appeal to either nostalgia, happy families because it brings families together and creates a sense of belonging and enjoyment, and also dreams and fantasies as their products are mainly fantasy based.

2. Walt Disney is about providing happiness and enjoyment within all

3. Walt Disney in one word: Dreams 

 

Waitrose

1.    Waitrose comes across as a finer, premium supermarket compared to the low-budget supermarkets i.e. Asda, and Waitrose seems to have aims of giving the impression that it provides only the highest quality of groceries and products.  The main brand value of Waitrose is successful careers as usually only those who receive higher pay are usually able to do their daily grocery shopping at Waitrose. Another brand value of Waitrose can also be Rich, luxurious lifestyles as many of their products are not always available in the usual supermarkets and Waitrose aims to provide the finer ingredients and products.

2.    Waitrose is about providing finer products to the middle/higher class.

3.    Waitrose in one word: Premium

 

 

Urban Outfitters

 

1.       Urban Outfitters comes across as a trendy and up-to-date clothing brand which appeals to mainly the youth and possibly young adults. Their clothing will be different compared to other retail stores such as M&S as their clothing is styled in a modern way and is different to appeal and attract young consumers, while M&S is more mature and similar to every other retail store. Teenagers see Urban Outfitters as a brand that links to the social networking site Tumblr, as many Tumblr models wear clothing from Urban Outfitters. The main aim of Urban Outfitters is to dress the youth in clothing that will make them stand out as it follows the main trends amongst the younger consumers. The brand values of Urban Outfitters are beautiful women as modelling their clothing on attractive people will help to bring in more customers and which will make the consumers want to look like the models by dressing like them.

 

2.       Urban outfitters is a modern clothing brand which aims appeals to the youth.

 

3.       Urban Outfitters in one word: Modern