- The iLL Manors film page has had 29,881 likes
- The top of the page is a cover which is promoting the film and encouraging people to buy the dvd/ blu-ray and download/on-demand
- Choose five of the posts on the page's wall, screengrab them and explain how they appeal to the Ill Manor's target audience.
- (Music Video) This promotes the film because it links back to the soundtrack of the film and this will interest and reel in the audience if they like the music as there will be something to look forward too
- (Article on "protest music") This article promotes the film because it goes back to the concept of iLL Manors and helps to explain Plan B's music and beliefs a bit more
- (Article on Plan B) This article helps to promote the film because it gives the audience more of an idea on the director himself, Plan B. The article also discusses iLL Manors which is a form of promotion
- Three examples on the Facebook wall of opportunities for user generated content or audience interaction
- Find three examples of the Facebook page cross-promoting the soundtrack or DVD release
- Find the Twitter graffiti campaign link on the Facebook wall and screengrab it.
- The institution used the Facebook page to promote the film's release by posting several articles linked to Plan B's creation of the film and through audience interaction i.e. asking questions/competitions. The page also constantly encouraged users to buy the film and check it out through posts
Ill Manors Twitter feed
- The Ill Manors twitter feed uses the Ill Manors brand to promote the film in several ways. For example, by making the pages avi the logo for Ill Manors the viewer can understand that this twitter page is the official page for Plan B's film. In the description box the page states that Ill Manors is "The directorial debut of award-winning rapper/singer @4PlanB (aka Ben Drew)", where it then goes on to link websites where you can order the film. The tweets themselves are all related to the film, and engage the users by asking questions about the film.
- The hashtag that is mainly used is the #ILLMANORS hashtag, which is also used in the campaign
- The Ill Manors Twitter feed has used pictures to help promote the film such as film posters and videos of Plan B performing, which all link back to Ill Manors. WHY ARE THE RICH GETTING RICHER AND THE POOR GETTING POORER. PFFT TO THE GOVERNMENT.THE OLYMPICS WILL DESTROY LONDON #ILLMANORS. This tweet targets the audience of the film, young people who are against the governments decisions , because it discusses the issue of the classes in the UK which is also represented through the characters in the film.
- The Ill Manors twitter was used to specifically promote the release of the film through the use of social media interaction:
For example, this tweet specifically states the ratings it has recieved, it also encourages users to check out reviews which will make the audience want to watch the film.
6 DAYS UNTIL ILLMANORS IS OUT ON BLU RAY
This tweet creates excitement for the audience as the countdown for the release will want to make the audience stay updated and aware of when the blu ray will release.
Blu Ray, DVD and download #ILLMANORS
This tweet helps the audience to understand that there are different platforms in which the film is available on
YouTube - planbuk channel
- The planbuk YouTube channel was used to promote the Ill Manors film by posting videos based on the film such as its soundtrack i.e. music videos. Videos such as interviews about Ill Manors have also been posted which can help the audience get an idea about what Ill Manors is about which can engage the audience.
- An example of synergy would be between the planbuk channel and the DVD extras of Ill Manors as the youtube channel also gives information about the film.
- There are links to other social networking sites on the planbuk channel homepage such as iTunes, Twitter, Facebook, and Plan B's website
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