Watch the Making Of Ill Manors from the DVD extras. (Watch in class - unavailable online).
1) The DVD extras give us an insight on Plan B's intentions in making the film, which is to raise awareness and help to create a better understanding on the things that happen in the streets
2) We can learn from the production process that Plan B attempted to make several short films, and he eventually picked out some of the characters from these films to include in iLL Manors. Most of the film was also shooted in the place he grew up in as a child.
3) The possible target audience from this short documentary would most likely be teenagers as there is a sense of personal identity. However, the film could also be aimed at everyone who wasn't a rioter as they can go away and ask questions about themselves and get a better understanding on why the rioters did what they have done.
4) The film successfully does do what Plan B set out achieve as he does manage to create an understanding on the issues that many people have to face on a daily basis because of their surroundings and where they live, this evokes sympathy from the audience. However, the fact that Plan B reinforces these negative stereotypes rather than overcoming them may attract criticism from some of the audience
Broadcast/online
Watch Plan B interviewed by SBTV while he was editing Ill Manors.
1) SBTV is a multi-faced broadcasting company that is run by a small team of young people. They work on web-based content with the origins and roots lying in the Urban music scene. Most of the content can be seen on their Youtube channel which was created in 2006 but they also do have a website. The target audience in terms of demographics would be 15-24 year olds as they post current content which can be appealing to the younger generation. In terms of psychographics SBTV would most likely appeal to explorers as they are more willing to try out new things.
2) As being a member of the audience I find this interview appealing because it is quite light-hearted which is quite engaging for the audience. The interview also has an authentic appeal as Plan B is seen being himself in a studio rather than a typical interview which is more formal.
3) Plan B is represented as quite laid back brand with a sense of realism towards it i.e. through his music. There is appeal to the younger generation as he is representing their views on issues, and as shown through the video it is clear how Plan B is dedicated to his work.
Television
Watch Plan B interviewed on the Jonathan Ross show.
1) The Jonathan Ross show came after Ross left BBC Radio 2 and began his own chat show on ITV after his radio show became successful. Ross has been quite a controversial media figure in the past because of the profanity used and the nature of the questions he asks which can range from being too personal to inappropriate.
2) The target audience for this interview in terms of demographics would be the younger and slightly older generation i.e. 15-34. In terms of psycographics I believe reformers would be interested as they are socially aware about the issues that Plan B mentions. Strugglers could also be interested in this particular interview as they may be able to personally identify themselves.
3) The audience appeal would mainly be based on entertainment as it is quite comedic, however there is a form of information as the audience can take out something from each episode. The host himself could appeal with the audience as there is a sense of familiarity.
4) Plan B is represented as a more serious individual in contrast to other interviews such as SBTV where he is seen as more laid back. However he is still light-hearted and funny.
Radio
Listen to this interview with Plan B on Fearne Cotton's BBC Radio 1 show.
1) BBC Radio 1 has about 10.4 million listeners a week. However there has been a decline in listeners as not many people listen to the radio in their free times but rather when they are travelling by car, and a change in demographics because of the younger generation which it is originally aimed at are preferring social networking websites and other forms of media to get their information.
2)The target audience for BBC Radio 1 was originally intended for the younger audience i.e. 15-24 year olds, however with there being a shift in society the demographics have changed to the older generation listening to Radio 1 more frequently with the audience consisting of more 45-54 year olds.
3) Plan B promotes iLL Manors in this interview by having his music played during the interview. He also mentions topics on the process of making the film such as the problems he went through i.e. having a low budget and how he got his actors. Plan B himself being interviewed is a form of promotion as they discuss his film.
4) The representation of Plan B in this interview is quite positive as he is engaged in the interview and the audience get the impression that he is a dedicated and hardworking individual
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