Appeal of arthouse film

1. Some of the suggested audience pleasures for arthouse films according to this article is the fact that you gain some form of satisfaction when watching an arthouse film as you gain new knowledge and this can help to enhance the choices you take in life and your understanding of life. 
2. Some audiences struggle with arthouse film because there is a lack of narrative closures which one is used to as this is the typical narrative structure that is followed in arthouse films. Intertexuality often takes place in arthouse films aswell, which may make it difficult for members of the audience to understand certain topics that are mentioned. Bordieu's theory on 'cultural competences' can be linked to this as it suggests that being able to read difficult texts i.e. those which contain elements of intertexuality, gives the individual cultural capital and this emphasises social class as the individual is more likely to be seen as educated therefore they are of a higher class.
3. Arthouse film can be argued to be only for the middle classes and older audiences to an extent. The fact that an arthouse film are described as films that are purposely difficult to understand or ‘read’, suggests that an arthouse film needs certain knowledge and understanding to be watched, and this can only be done by the higher class as they are for example educated and more aware of cultures. However, this can only be put forward to an extent as despite this many members of the audience still do not understand certain references or concepts of the film such as the writer of the article who can be seen as someone of a higher class whereas someone who may be of a lower class or a younger audience may understand these references and enjoy watching the film.
4. A Field In England would appeal to an A/B/C1 audience as it is based around a historical narrative (English Civil War) therefore someone who is from a more educated background would most likely want to watch it. The film would also appeal to an older audience as a narrative based on the English Civil War is most likely to bore the majority of the young audience. Someone who is interested in the artistic element i.e. cinematography, editing of arthouse films would most likely want to watch this film aswell because the director of the film is noted for his creative skills and his technique of filming 

A Field in England

A Field In England is an arthouse film released on the 5th of July 2013 based on the English Civil War. This film is noted for its experimental film release where the film was released on multiple platforms on the same day as an attempt to maximise each platforms potential. A Field In England was made on a low budget of £300,000, which was provided for by Film 4, Picturehouse Entertainment and the BFI distribution fund.

1.  A Field In England's release was different to a typical film release because it was released on multiple platforms on the same day rather than a typical film where there is a certain time period before the film is released on DVD/Blu ray, VOD etc. However, this technique was quite successful and did not fail, and with each platform there was an additional benefit added towards it such as the cinema's running a live Q&A premier. 
2.  There are several advantages to release the film across all platforms on the same day such as gaining recognition which it certainly has on its release tactics. Each platform has its own additional benefits such as extra materials on DVD and a Q&A at the cinema, and by releasing the film across all platforms a wider audience can also be attracted as people can watch it from anywhere they want to which gives all the platforms their greatest advantage. 
3. There are also disadvantages to this approach such as the film not gaining as much profit as it possibly could have because it was available for free on TV, therefore potential film goers may prefer to stay at home and watch it for free instead.
4.  I believe the target audience of A Field In England would be A/B/C1 as the film has an historical element which can be linked to University graduates as being potential viewers of the film as the concept of the film may appeal to them. Someone who is also interested in arthouse films and the media may also want to watch this film as the film has been inspired by other foreign films and several of their techniques have been used within this film to make it visually appealing. Ben Wheatley is quite a renowned director aswell and is known for his films which may make someone want to go and watch A Field In England.
5. I believe that films in the future may try to be experimental in terms of the way they release their films, however I do not believe that all films would release them across all platforms simultaneously as they may want to earn profit etc. 

E-media off-site research

Ill Manors Facebook page

1.  The iLL Manors film page has had 29,881 likes 
2. The top of the page is a cover which is promoting the film and encouraging people to buy the dvd/ blu-ray and download/on-demand
3. Choose five of the posts on the page's wall, screengrab them and explain how they appeal to the Ill Manor's target audience.
4. (Music Video) This promotes the film because it links back to the soundtrack of the film and this will interest and reel in the audience if they like the music as there will be something to look forward too
5. (Article on "protest music") This article promotes the film because it goes back to the concept of iLL Manors and helps to explain Plan B's music and beliefs a bit more 
6. (Article on Plan B) This article helps to promote the film because it gives the audience more of an idea on the director himself, Plan B. The article also discusses iLL Manors which is a form of promotion 
7. Three examples on the Facebook wall of opportunities for user generated content or audience interaction 
   
   
   
   
   
   
   
8. Find three examples of the Facebook page cross-promoting the soundtrack or DVD release
9. Find the Twitter graffiti campaign link on the Facebook wall and screengrab it.
10. The institution used the Facebook page to promote the film's release by posting several articles linked to Plan B's creation of the film and through audience interaction i.e. asking questions/competitions. The page also constantly encouraged users to buy the film and check it out through posts

Ill Manors Twitter feed

1. The Ill Manors twitter feed uses the Ill Manors brand to promote the film in several ways. For example, by making the pages avi the logo for Ill Manors the viewer can understand that this twitter page is the official page for Plan B's film. In the description box the page states that Ill Manors is "The directorial debut of award-winning rapper/singer @4PlanB (aka Ben Drew)", where it then goes on to link websites where you can order the film. The tweets themselves are all related to the film, and engage the users by asking questions about the film.
2. The hashtag that is mainly used is the #ILLMANORS hashtag, which is also used in the campaign
3.  The Ill Manors Twitter feed has used pictures to help promote the film such as film posters and videos of Plan B performing, which all link back to Ill Manors.
WHY ARE THE RICH GETTING RICHER AND THE POOR GETTING POORER. PFFT TO THE GOVERNMENT.THE OLYMPICS WILL DESTROY LONDON #ILLMANORS. This tweet targets the audience of the film, young people who are against the governments decisions , because it discusses the issue of the classes in the UK which is also represented through the characters in the film.
4.   The Ill Manors twitter was used to specifically promote the release of the film through the use of social media interaction:

#illMANORS OUT NOW ON BLU-RAY & DVD ★★★★★ Checking these great personal reviews! >>> @iLLManors #illmanors

For example, this tweet specifically states the ratings it has recieved, it also encourages users to check out reviews which will make the audience want to watch the film.

6 DAYS UNTIL ILLMANORS IS OUT ON BLU RAY

This tweet creates excitement for the audience as the countdown for the release will want to make the audience stay updated and aware of when the blu ray will release.

Blu Ray, DVD and download #ILLMANORS

This tweet helps the audience to understand that there are different platforms in which the film is available on

YouTube - planbuk channel

1. The planbuk YouTube channel was used to promote the Ill Manors film by posting videos based on the film such as its soundtrack i.e. music videos. Videos such as interviews about Ill Manors have also been posted which can help the audience get an idea about what Ill Manors is about which can engage the audience.
2. An example of synergy would be between the planbuk channel and the DVD extras of Ill Manors as the youtube channel also gives information about the film. 
3. There are links to other social networking sites on the planbuk channel homepage such as iTunes, Twitter, Facebook, and Plan B's website

Website Analysis

1.  There are several examples of the Ill Manors brand on the ill manors website homepage such as the dark colour scheme, the setting i.e. the house that is featured in the film, the characters. The Ill Manors logo is also presented on the webpage. 
2.  The website encourages the audience to buy or interact with Ill Manors products by placing texts that urge the audience to buy their product such as the graffiti text. 
3.  Social media is used constantly through the website by linking social media websites 
4.  This statement links to other texts such as the Tedx talk because it links back to the issues that were discussed such as the riots and its cause. The article also discusses how the public sector has not done anything about this issue. I disagree with his claim that he wont justify the riots as he clearly reinforces them in his music video rather than creating an alternative representation of teenagers. 
5.  I believe social media is overtaking official websites in terms of film promotion because it is a quick way to promote products as they will be spread around by users quite quickly. Social media is also used by everyone so there is a large audience. 

Ill Manors e-media: Tag London campaign

1. Tag London is a user generated campaign in which the films soundtrack was accompanied by a twitter campaign where fans were prompted to tweet the hashtag #ILLMANORS and write their opinions on the current climate in the UK. It was a quite effective campaign as it allowed the users to identify with the film personally, and with event such as the London riots being in synergy with the film Ill Manors it became more likely for the users to want to watch the film as they could once again identify with the film personally and also gain social awareness.
2. The iLL Manors tag london campaign helps to promote the film because it engages the users on social media, which is widely used in todays society. By doing this information about the film can also be distributed i.e. trend on twitter as the tag london campaign is specifically aimed at engaging twitter users as twitter is a widely used social network. This will allow awareness on the film to be raised and make more people look forward to watching it.
3. There is synergy between the tag london campaign and other texts such as the soundtrack of the film and concept of the film. For example, in the tag london campaign video the same soundtrack is used to promote the film. In terms of the concept of the film, there is a link to the political aspect of the film as twitter users are encouraged to voice their views and opinions on the then current climate in the UK after events such as the London riots which is also presented in the film.
4. User-generated campaigns can be more successful than traditional forms of media campaigns because not only will it engage users/potential film watchers and raise awareness, but it also much more cheaper than traditional media campaigns such as billboards which are expensive and often ignored. By creating a user-generated campaign you can aim your product to a specific age group, and with the fact that iLL Manors is aimed at young adults i.e. 15-24 using social media has been more suitable and quite successful.

#ILLMANORS, SOCIETY REBELLING BACK AT BROKEN BRITAIN, @4PLANB

The target audience for this tweet would most likely be anyone who is a supporter of the riots because it provides personal identification, a 15-24 year old is a suitable target for this tweet. In terms of synergy this tweet could link back to the music as the term "broken Britain" is constantly used to describe the climate of London during this tense period.  

WHY ARE THE RICH GETTING RICHER AND THE POOR GETTING POORER. PFFT TO THE GOVERNMENT.THE OLYMPICS.WILL DESTROY LONDON #ILLMANORS

The target audience for this tweet would most likely be anyone who believes that society is being divided between the rich and poor, but most likely someone who is younger once again. This tweet is in synergy with Plan B's TEDx lecture as he explains the issues facing Britain and the less fortunate. 

THE RECESSION IS A WORLD SCHEME TO KEEP THE POOR, POOR. THE RICH OF THIS WORD HAVE NEVER BEING RICHER. #ILLMANORS

The target audience for this tweet would most likely be those who are interested in the political aspects of society in Britain as it mentions subjects such as recession, and can be aimed at anyone of any age. This can be linked back to the music video in terms of the lyrics.

LONDON IS CALLING, THE CITY IS CRUMBLING #ILLMANORS.

The target audience for this tweet would most likely be anyone who believes that Britain is currently is under danger because of the social meltdown that is taking place within the society i.e. increase in crime and riots as portrayed in the film as a lot of criminal activity takes place in the film. It would most likely be aimed at a younger person i.e. 15-24  as it relates back to the riots. 

#ILLMANORS JUST ANOTHER EXAMPLE OF CAMERON'S BROKEN BRITAIN

The target audience for this tweet would most likely be at anyone who believes that Britain is suffering from Cameron's position as a PM, therefore it could be aimed at anyone. This tweet is also in synergy with the music video as the term "broken Britain" is used once more. 

Print platform branding

1. The logo of the film, a central image, the release date, a tag line, the directors name
2. The iLL Manors logo is present, the setting of the image also links back to the theme and concept of the film, the fact that Plan B is also smoking on a rooftop links back to the rebellious theme of the film 
3. There is synergy between the music video and this poster as Plan B is also seen at this same spot in the music video wearing the same clothes etc.

1. The title, central image, the name of the director, institution and the release date
2. Once again the iLL Manors logo is present in the film poster and the characters of the film are included in the cover
3. There is synergy between the characters in the poster and the actual film/music video, the logo is also included in other forms of the campaign 

1. Age rating, central image, ratings, directors name, institutional information, tag lines, stills from the film
2. The fact that one of the characters is present in the film helps to identify the iLL Manors brand, the prop (gun) used links back to the theme of violence and the setting in the packaging links back to the actual setting of the film (estates)
3. There is synergy between the film and the packaging as the characters are both present in the film and the packaging

Ill Manors: Broadcast platform concluded

DVD extras
Watch the Making Of Ill Manors from the DVD extras. (Watch in class - unavailable online).

1) The DVD extras give us an insight on Plan B's intentions in making the film, which is to raise awareness and help to create a better understanding on the things that happen in the streets

2) We can learn from the production process that Plan B attempted to make several short films, and he eventually picked out some of the characters from these films to include in iLL Manors. Most of the film was also shooted in the place he grew up in as a child.

3) The possible target audience from this short documentary would most likely be teenagers as there is a sense of personal identity. However, the film could also be aimed at everyone who wasn't a rioter as they can go away and ask questions about themselves and get a better understanding on why the rioters did what they have done.

4) The film successfully does do what Plan B set out achieve as he does manage to create an understanding on the issues that many people have to face on a daily basis because of their surroundings and where they live, this evokes sympathy from the audience. However, the fact that Plan B reinforces these negative stereotypes rather than overcoming them may attract criticism from some of the audience

Broadcast/online
Watch Plan B interviewed by SBTV while he was editing Ill Manors.

 

1) SBTV is a multi-faced broadcasting company that is run by a small team of young people. They work on web-based content with the origins and roots lying in the Urban music scene. Most of the content can be seen on their Youtube channel which was created in 2006 but they also do have a website. The target audience in terms of demographics would be 15-24 year olds as they post current content which can be appealing to the younger generation. In terms of psychographics SBTV would most likely appeal to explorers as they are more willing to try out new things.

2) As being a member of the audience I find this interview appealing because it is quite light-hearted which is quite engaging for the audience. The interview also has an authentic appeal as Plan B is seen being himself in a studio rather than a typical interview which is more formal.

3) Plan B is represented as quite laid back brand with a sense of realism towards it i.e. through his music. There is appeal to the younger generation as he is representing their views on issues, and as shown through the video it is clear how Plan B is dedicated to his work. 

Television
Watch Plan B interviewed on the Jonathan Ross show.

 

1) The Jonathan Ross show came after Ross left BBC Radio 2 and began his own chat show on ITV after his radio show became successful. Ross has been quite a controversial media figure in the past because of the profanity used and the nature of the questions he asks which can range from being too personal to inappropriate.

2) The target audience for this interview in terms of demographics would be the younger and slightly older generation i.e. 15-34. In terms of psycographics I believe reformers would be interested as they are socially aware about the issues that Plan B mentions. Strugglers could also be interested in this particular interview as they may be able to personally identify themselves.

3) The audience appeal would mainly be based on entertainment as it is quite comedic, however there is a form of information as the audience can take out something from each episode. The host himself could appeal with the audience as there is a sense of familiarity.

4) Plan B is represented as a more serious individual in contrast to other interviews such as SBTV where he is seen as more laid back. However he is still light-hearted and funny.

Radio
Listen to this interview with Plan B on Fearne Cotton's BBC Radio 1 show.

1) BBC Radio 1 has about 10.4 million listeners a week. However there has been a decline in listeners as not many people listen to the radio in their free times but rather when they are travelling by car, and a change in demographics because of the younger generation which it is originally aimed at are preferring social networking websites and other forms of media to get their information.

2)The target audience for BBC Radio 1 was originally intended for the younger audience i.e. 15-24 year olds, however with there being a shift in society the demographics have changed to the older generation listening to Radio 1 more frequently with the audience consisting of more 45-54 year olds.

3) Plan B promotes iLL Manors in this interview by having his music played during the interview. He also mentions topics on the process of making the film such as the problems he went through i.e. having a low budget and how he got his actors. Plan B himself being interviewed is a form of promotion as they discuss his film. 

4) The representation of Plan B in this interview is quite positive as he is engaged in the interview and the audience get the impression that he is a dedicated and hardworking individual